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市場縮小，地域格差拡大に対応 : エリアマーケティングの実務１
https://iuk-repo.repo.nii.ac.jp/records/1051
https://iuk-repo.repo.nii.ac.jp/records/1051c3e90866-abed-4107-9079-ecfea8b24833
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
09142355_v37_2_Kobayashi (2.4 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2019-09-10 | |||||||||
| タイトル | ||||||||||
| タイトル | 市場縮小，地域格差拡大に対応 : エリアマーケティングの実務１ | |||||||||
| タイトル | ||||||||||
| タイトル | Area Marketing Techniques in Japan 1 | |||||||||
| 言語 | en | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| キーワード | ||||||||||
| 主題Scheme | Other | |||||||||
| 主題 | マーケティングの概念 | |||||||||
| キーワード | ||||||||||
| 主題Scheme | Other | |||||||||
| 主題 | マーケティングの機能 | |||||||||
| キーワード | ||||||||||
| 主題Scheme | Other | |||||||||
| 主題 | ニーズ | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 著者 |
小林, 隆一
× 小林, 隆一
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| 著者(ヨミ) |
コバヤシ, リュウイチ
× コバヤシ, リュウイチ |
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| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | I am a management consultant with my business specialized in the marketing field. Most of questions from my customers are “how they can sell much more to make money”. In answer to their request, I have proposed to introduce the “Area Marketing” that it is effective to meet local needs without performing a uniform marketing activity in all the company. This paper “Area Marketing Techniques in Japan” is written completely through my consult¬ing business above and my experience, knowledge and skill obtained in lectures at a manage¬ment school. 1. What “Area Marketing” is “Area Marketing” is a theory of marketing set up in Japan in the 1970s. Its concept is that “the sales system to increase profit” in a local place is built up by discerning the local character¬istics such as local culture, residents’ nature, industrial structure and regional differences, exclud-ing the same and uniform marketing activity throughout the country. 2. Local characteristics and their main factors The abovementioned local characteristics are the local originality and characteristics includ¬ing the residents’ nature, local culture and local industry and are also expressed in other words as the remarkable differences with other regions. As the four main factors producing the local characteristics, there are (1) natural environ¬ments such as physical aspect and climate, (2) historical background, (3) composition of population and (4) difference of regional economy based on industrial structure and commercial capital. 3. How to advance “Area Marketing” In the “Area Marketing”, the areas are classified individually depending on the administrative districts such as urban and rural prefectures, cities, towns and villages or the large-size city zones and economic zones that cover the multiple administrative districts. After that, it is neces¬sary to follow the next five procedures: (1) environmental analysis, (2) market fractionization, (3) target of customers and markets, (4) strategy plan and (5) execution while confirming the areas’ local characteristics and regional differences. |
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| 書誌情報 |
地域総合研究 en : Regional studies 巻 37, 号 2, p. 1-21, 発行日 2010-02-28 |
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| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 09142355 | |||||||||
| 書誌レコードID | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AN10074656 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| 出版者 | ||||||||||
| 出版者 | 鹿児島国際大学附置地域総合研究所 | |||||||||
| 出版者（ヨミ） | ||||||||||
| カゴシマ コクサイ ダイガク フチ チイキ ソウゴウ ケンキュウジョ | ||||||||||
| 別言語の出版者 | ||||||||||
| The Institute for Regional Studies, The International University of Kagoshima | ||||||||||
| 資源タイプ | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | 論文(Article) | |||||||||
| 資源タイプ・ローカル | ||||||||||
| 紀要論文 | ||||||||||
| 資源タイプ・NII | ||||||||||
| Departmental Bulletin Paper | ||||||||||
| 資源タイプ・DCMI | ||||||||||
| text | ||||||||||
| 資源タイプ・ローカル表示コード | ||||||||||
| 02 | ||||||||||
