{"created":"2023-05-15T14:25:18.258505+00:00","id":1051,"links":{},"metadata":{"_buckets":{"deposit":"cc450d66-6349-4783-9a11-279195ce1e8f"},"_deposit":{"created_by":4,"id":"1051","owners":[4],"pid":{"revision_id":0,"type":"depid","value":"1051"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00001051","sets":["164:7:8","21:22:156"]},"author_link":["3550"],"item_2_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2010-02-28","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"21","bibliographicPageStart":"1","bibliographicVolumeNumber":"37","bibliographic_titles":[{"bibliographic_title":"地域総合研究"},{"bibliographic_title":"Regional studies","bibliographic_titleLang":"en"}]}]},"item_2_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"コバヤシ, リュウイチ"}],"nameIdentifiers":[{"nameIdentifier":"3550","nameIdentifierScheme":"WEKO"}]}]},"item_2_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":" I am a management consultant with my business specialized in the marketing field. Most of questions from my customers are “how they can sell much more to make money”. In answer to their request, I have proposed to introduce the “Area Marketing” that it is effective to meet local needs without performing a uniform marketing activity in all the company. \nThis paper “Area Marketing Techniques in Japan” is written completely through my consult¬ing business above and my experience, knowledge and skill obtained in lectures at a manage¬ment school.\n1. What “Area Marketing” is　\n“Area Marketing” is a theory of marketing set up in Japan in the 1970s. Its concept is that “the sales system to increase profit” in a local place is built up by discerning the local character¬istics such as local culture, residents’ nature, industrial structure and regional differences, exclud-ing the same and uniform marketing activity throughout the country.\n2. Local characteristics and their main factors \nThe abovementioned local characteristics are the local originality and characteristics includ¬ing the residents’ nature, local culture and local industry and are also expressed in other words as the remarkable differences with other regions. \nAs the four main factors producing the local characteristics, there are (1) natural environ¬ments such as physical aspect and climate, (2) historical background, (3) composition of population and (4) difference of regional economy based on industrial structure and commercial capital.\n3. How to advance “Area Marketing” \nIn the “Area Marketing”, the areas are classified individually depending on the administrative districts such as urban and rural prefectures, cities, towns and villages or the large-size city zones and economic zones that cover the multiple administrative districts. After that, it is neces¬sary to follow the next five procedures: (1) environmental analysis, (2) market fractionization, (3) target of customers and markets, (4) strategy plan and (5) execution while confirming the areas’ local characteristics and regional differences.","subitem_description_type":"Abstract"}]},"item_2_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_2_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学附置地域総合研究所"}]},"item_2_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09142355","subitem_source_identifier_type":"ISSN"}]},"item_2_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AN10074656","subitem_source_identifier_type":"NCID"}]},"item_2_text_34":{"attribute_name":"出版者（ヨミ）","attribute_value_mlt":[{"subitem_text_value":"カゴシマ コクサイ ダイガク フチ チイキ ソウゴウ ケンキュウジョ"}]},"item_2_text_35":{"attribute_name":"別言語の出版者","attribute_value_mlt":[{"subitem_text_value":"The Institute for Regional Studies, The International University of Kagoshima"}]},"item_2_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_2_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_2_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_2_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_2_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"小林, 隆一"},{"creatorName":"Kobayashi, Ryuichi","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"3550","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-09-10"}],"displaytype":"detail","filename":"09142355_v37_2_Kobayashi.pdf","filesize":[{"value":"2.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"09142355_v37_2_Kobayashi","url":"https://iuk-repo.repo.nii.ac.jp/record/1051/files/09142355_v37_2_Kobayashi.pdf"},"version_id":"9c1137f3-07ca-4af3-b6e5-6ff8c7d1828c"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"マーケティングの概念","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティングの機能","subitem_subject_scheme":"Other"},{"subitem_subject":"ニーズ","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"市場縮小，地域格差拡大に対応 : エリアマーケティングの実務１","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"市場縮小，地域格差拡大に対応 : エリアマーケティングの実務１"},{"subitem_title":"Area Marketing Techniques in Japan 1","subitem_title_language":"en"}]},"item_type_id":"2","owner":"4","path":["8","156"],"pubdate":{"attribute_name":"公開日","attribute_value":"2019-09-10"},"publish_date":"2019-09-10","publish_status":"0","recid":"1051","relation_version_is_last":true,"title":["市場縮小，地域格差拡大に対応 : エリアマーケティングの実務１"],"weko_creator_id":"4","weko_shared_id":-1},"updated":"2023-05-15T22:14:48.074331+00:00"}