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飲食における消費の動機付けと関係品質に関する考察 : 台湾の高雄市の飲食店を例として
https://iuk-repo.repo.nii.ac.jp/records/618
https://iuk-repo.repo.nii.ac.jp/records/618e71e096c-89b6-4a30-8059-9774baaeaeeb
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
18838987_v4_Wu.pdf (648.5 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper_02(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2014-06-12 | |||||
| タイトル | ||||||
| タイトル | 飲食における消費の動機付けと関係品質に関する考察 : 台湾の高雄市の飲食店を例として | |||||
| タイトル | ||||||
| タイトル | An empirical study of the correiation between motivation to dine out and relationship quality tor restaurant customers in Kaohsiung Taiwan | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
呉, 佳華
× 呉, 佳華 |
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| 著者(ヨミ) |
ウ, ジャーファ
× ウ, ジャーファ |
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| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | According to recent statistics, the aggregate household expenditure on dining out in Taiwan has risen from NTD 200 billion to 400 billion during a twelve-year span from 1996 to 2008, and it continues to grow. A total of 1.7 million people dine out for every meal, and 3.3 million people dine out every day. The large market of household dining-out demand presents the restaurant industry with many opportunities to generate alternative revenue streams that will heavily depend on the restaurants' understanding of their customers' motivations and preferences, which would enable them to create new services and menus. However, until now, there have been few studies in Taiwan that have focused on “gourmet behavior”, as the relevant theoretical frameworks remain undeveloped. More research is required on consumption motivation and relationship quality relating to gourmets. This study investigates the correlation between the motivation to dine out among Kaohsiung gourmets and the quality of the relationship between the consumer and service seller. Using convenience sampling, questionnaires were distributed to 450 participants who dined out in restaurants recommended by the Kaohsiung City government between June and July 2011. A total of 303 valid responses were returned. The study employs descriptive statistics, factor analysis, Pearson correlation analysis, and linear regression analysis. The results indicate that gourmet motivation has a significant correlation to and a significant impact on relationship quality. | |||||
| 書誌情報 |
鹿児島国際大学大学院学術論集 巻 4, p. 1-6, 発行日 2012-12-30 |
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| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 18838987 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA12454124 | |||||
| フォーマット | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| 形態 | ||||||
| 値 | 648452 bytes | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 出版者 | ||||||
| 出版者 | 鹿児島国際大学大学院 | |||||
| 資源タイプ | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 論文(Article) | |||||
| 資源タイプ・ローカル | ||||||
| 値 | 紀要論文 | |||||
| 資源タイプ・NII | ||||||
| 値 | Departmental Bulletin Paper | |||||
| 資源タイプ・DCMI | ||||||
| 値 | text | |||||
| 資源タイプ・ローカル表示コード | ||||||
| 値 | 02 | |||||
