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Area marketing techniques in Japan
https://iuk-repo.repo.nii.ac.jp/records/1076
https://iuk-repo.repo.nii.ac.jp/records/10766d994982-4332-4d95-903b-e67bba31468d
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
09142355_v35_2_Kobayashi (968.3 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2019-09-11 | |||||||||
| タイトル | ||||||||||
| タイトル | Area marketing techniques in Japan | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 著者 |
小林, 隆一
× 小林, 隆一
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| 著者(ヨミ) |
コバヤシ, リュウイチ
× コバヤシ, リュウイチ |
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| 抄録 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | This paper is written not from the viewpoint of a scholar, but from the insight of a business consultant since the author has been working as a commercial consultant in the field of marketing for many years. In this respect, the paper is more business oriented than scholastic. Most questions the author received from customers have been on the issue of “how to sell their products for making money.” In response to such questions, the author, who has experience in the consulting business for more than twenty years, usually introduced a marketing theory known as “Area Marketing,” conceptualized in Japan. To effectively apply this theory to customers, the author suggests the importance of paying attention to the specific demands of regions based on their characteristics rather than relying on either standardized or generalized marketing techniques. This paper begins first with explanations of a premise for the main issue in marketing, second with the Area Marketing in Japan, and ends with the author’s own analysis of Area Marketing processes, which is summarized in a chart form in appendix A. |
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| 書誌情報 |
地域総合研究 en : Regional studies 巻 35, 号 2, p. 17-24, 発行日 2008-02-29 |
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| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 09142355 | |||||||||
| 書誌レコードID | ||||||||||
| 収録物識別子タイプ | NCID | |||||||||
| 収録物識別子 | AN10074656 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||||||
| 出版者 | ||||||||||
| 出版者 | 鹿児島国際大学附置地域総合研究所 | |||||||||
| 出版者（ヨミ） | ||||||||||
| カゴシマ コクサイ ダイガク フチ チイキ ソウゴウ ケンキュウジョ | ||||||||||
| 別言語の出版者 | ||||||||||
| The Institute for Regional Studies, The International University of Kagoshima | ||||||||||
| 資源タイプ | ||||||||||
| 内容記述タイプ | Other | |||||||||
| 内容記述 | 論文(Article) | |||||||||
| 資源タイプ・ローカル | ||||||||||
| 紀要論文 | ||||||||||
| 資源タイプ・NII | ||||||||||
| Departmental Bulletin Paper | ||||||||||
| 資源タイプ・DCMI | ||||||||||
| text | ||||||||||
| 資源タイプ・ローカル表示コード | ||||||||||
| 02 | ||||||||||
