{"created":"2023-05-15T14:25:07.997599+00:00","id":833,"links":{},"metadata":{"_buckets":{"deposit":"ca6f7d4c-e586-4586-a0aa-47e4a38f047a"},"_deposit":{"created_by":2,"id":"833","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"833"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00000833","sets":["13:14","21:28:102"]},"author_link":["832","1272"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-03-07","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"4","bibliographicPageEnd":"243","bibliographicPageStart":"229","bibliographicVolumeNumber":"17","bibliographic_titles":[{"bibliographic_title":"国際文化学部論集"}]}]},"item_10_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"カワムラ, ユウタ"}],"nameIdentifiers":[{"nameIdentifier":"1272","nameIdentifierScheme":"WEKO"}]}]},"item_10_description_14":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This paper studies the product andplace branding strategies of an international tea company and a city in Japan which associate themselves with haiku in English.Surveys and free word association tests were used to reveal the thoughts of participants concerning three stimulus words—haiku, tea, and washoku. These stimulus words retrieved a cluster of associations that were analyzed and triangulated so that they could be classified according to predetermined criteria. The cue word haiku was quantitatively assessed to make inferences about branding strategics such as the \"Oi Ocha New Haiku Contest\" carried out by Itoen Co. Ltd. for its internationally marketed products. As well, inferences aremade about Matsuyama City's strategy to attract more tourists from overseas by positioning itself as the \"World Capital of Haiku Culture\" and by promoting photo-haiku as a new movement.","subitem_description_type":"Abstract"}]},"item_10_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_10_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学国際文化学部"}]},"item_10_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13459929","subitem_source_identifier_type":"ISSN"}]},"item_10_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11502017","subitem_source_identifier_type":"NCID"}]},"item_10_text_15":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"1635746 bytes"}]},"item_10_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_10_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_10_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_10_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_10_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"マクマレイ, デビッド"},{"creatorName":"McMurray, David","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"832","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"川村, 祐太"},{"creatorName":"Kawamura, Yuta","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"1272","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-10-17"}],"displaytype":"detail","filename":"13459929_v17_4_McMurray, Kawamura.pdf","filesize":[{"value":"1.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"13459929_v17_4_McMurray, Kawamura.pdf","url":"https://iuk-repo.repo.nii.ac.jp/record/833/files/13459929_v17_4_McMurray, Kawamura.pdf"},"version_id":"0ba93a54-0e61-40b3-a61a-6b70f51ee09f"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"英語俳句による21世紀のブランド構築","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"英語俳句による21世紀のブランド構築"},{"subitem_title":"Developing brands for the 21th century with haiku in English","subitem_title_language":"en"}]},"item_type_id":"10","owner":"2","path":["14","102"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-04-20"},"publish_date":"2017-04-20","publish_status":"0","recid":"833","relation_version_is_last":true,"title":["英語俳句による21世紀のブランド構築"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-05-15T21:51:37.600156+00:00"}