{"created":"2023-05-15T14:24:51.815682+00:00","id":523,"links":{},"metadata":{"_buckets":{"deposit":"d90af2b2-d511-4d54-9f5b-957ef122c9e7"},"_deposit":{"created_by":2,"id":"523","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"523"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00000523","sets":["21:24:35","9:10"]},"author_link":["67"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-10-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"29","bibliographicPageStart":"15","bibliographicVolumeNumber":"31","bibliographic_titles":[{"bibliographic_title":"福祉社会学部論集"}]}]},"item_10_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ヨシダ, ハルオ"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_10_description_14":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"観光マーケティングにおける成功例は少なからずある。もちろん、それにも増して多くの失敗例もある。この論考ではマス・マーケティングではなく、標的マーケティングについて取り上げる。異色の旅行目的地は、「オフ・ザ・ピートン・トラック」を好みそれに高額な料金を払ってもよいという顧客には魅力的である。例えば、南極旅行やエベレスト営業登山、ホテル･エベレスト・ビューである。これらは標的マーケティングの典型的な事例であるが，観光という社会現象における問題点もそこには早まれており、注意を要する。","subitem_description_type":"Abstract"},{"subitem_description":"There are many successful examples in tourism marketing. Of course, more examples were unsuccessful in sales promotion. In this paper I make reference to target marketing, not to mass marketing. An unique destination attracts guests who like \"off the beaten track\" and pay higher costs for it. For example, a tour to the South Pole, commercial climbing Mt. Everest, and staying at Hotel Everest View.","subitem_description_type":"Abstract"}]},"item_10_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_10_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学福祉社会学部"}]},"item_10_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13466321","subitem_source_identifier_type":"ISSN"}]},"item_10_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11572329","subitem_source_identifier_type":"NCID"}]},"item_10_text_15":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"1015914 bytes"}]},"item_10_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_10_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_10_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_10_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_10_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"吉田, 春生"},{"creatorName":"Yoshida, Haruo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-10-17"}],"displaytype":"detail","filename":"13466321_v31_2_Yoshida_2.pdf","filesize":[{"value":"1.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"13466321_v31_2_Yoshida_2.pdf","url":"https://iuk-repo.repo.nii.ac.jp/record/523/files/13466321_v31_2_Yoshida_2.pdf"},"version_id":"181286be-0865-42c0-8124-0e919873b447"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"標的マーケティングの事例研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"標的マーケティングの事例研究"},{"subitem_title":"Studying The Examples of Target Marketing","subitem_title_language":"en"}]},"item_type_id":"10","owner":"2","path":["10","35"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-03-22"},"publish_date":"2013-03-22","publish_status":"0","recid":"523","relation_version_is_last":true,"title":["標的マーケティングの事例研究"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-05-15T14:59:40.416990+00:00"}