{"created":"2023-05-15T14:24:51.746152+00:00","id":522,"links":{},"metadata":{"_buckets":{"deposit":"edab6b06-92c2-4c3d-809e-a438fa9dbb17"},"_deposit":{"created_by":2,"id":"522","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"522"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00000522","sets":["21:24:35","9:10"]},"author_link":["67"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-10-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"14","bibliographicPageStart":"1","bibliographicVolumeNumber":"31","bibliographic_titles":[{"bibliographic_title":"福祉社会学部論集"}]}]},"item_10_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ヨシダ, ハルオ"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_10_description_14":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"日本の観光現場において有効とされるような観光マーケティングの理論は存在するだろうか？一般的に言って、日本でのマーケティング理論はアメリカの理論を下敷きとしている。観光マーケティングにおいては、日本とアメリカではかなりの事情の違いがある。ここを踏まえなくては日本における観光マーケティング理論の確立は覚束ない。具体的に言えば、私たちは旅行形態・観光形態を重要な要素と考えるべきである。私たちがマーケティングについて考えようとするとき、アメリカのマーケティング理論はＳＴＰ、すなわち細分化、標的設定、ポジショニングが最初に重要視され、その後具体的な手段としてマーケティング･ミックス(製品、価格、プロモーション、流通チャネル)が必要なのだとされる。しかし､日本における観光マーケティングに関していえば、私たちはまずツーリズムの様態、すなわちマス・ツーリズムかスモール・ツーリズムかを決定する必要がある。もちろん、この決定をするに際して私たちがいくつかの側面においての細分化の手法について知っていることは望ましいことではある。私たちはまた、一人の人間の実際の旅行場面を思い描いてみるべきである。例えば一人の医師がいるとして、彼は家族との旅行をするであろうし、経営する病院の職場旅行に付き合うことになるかもしれない。また医師仲間と親睦旅行で出かけることもあれば、彼がメンバーとなっているロータリークラブの国際大会参加旅行でアメリカに出かけるかもしれない。こうした面からの細部化手法が明確にされる必要がある。","subitem_description_type":"Abstract"},{"subitem_description":"Is there any theory of tourism marketing being effective on the actual tourism spot in Japan? Generally speaking, the theory of marketing in Japan is based on the American theory.  Especially in the field of tourism marketing, we find some differences between Japan and America. Concretely speaking, we should regard the form of travel and tourism as an important element. When we think of marketing, the American theory shall teach us the importance of STP and marketing mix. But as for tourism marketing in Japan, we should determine at first the condition of tourism, that is to say, mass tourism or small tourism. Of course, before the determination, it is desirable that we study the method of segmentation in several aspects.  graduates in the same year.","subitem_description_type":"Abstract"}]},"item_10_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_10_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学福祉社会学部"}]},"item_10_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13466321","subitem_source_identifier_type":"ISSN"}]},"item_10_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11572329","subitem_source_identifier_type":"NCID"}]},"item_10_text_15":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"1034367 bytes"}]},"item_10_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_10_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_10_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_10_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_10_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"吉田, 春生"},{"creatorName":"Yoshida, Haruo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-10-17"}],"displaytype":"detail","filename":"13466321_v31_2_Yoshida_1.pdf","filesize":[{"value":"1.0 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"13466321_v31_2_Yoshida_1.pdf","url":"https://iuk-repo.repo.nii.ac.jp/record/522/files/13466321_v31_2_Yoshida_1.pdf"},"version_id":"877a3a4f-075d-446f-a66e-0ad1cece8148"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"いかに観光マーケテイングは必要とされるか?","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"いかに観光マーケテイングは必要とされるか?"},{"subitem_title":"How Is Tourism Marketing Required?","subitem_title_language":"en"}]},"item_type_id":"10","owner":"2","path":["10","35"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-03-22"},"publish_date":"2013-03-22","publish_status":"0","recid":"522","relation_version_is_last":true,"title":["いかに観光マーケテイングは必要とされるか?"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-05-15T14:59:21.006380+00:00"}