{"created":"2023-05-15T14:24:50.968228+00:00","id":508,"links":{},"metadata":{"_buckets":{"deposit":"16ab15dc-8c5b-46fc-8d34-9d762facad58"},"_deposit":{"created_by":2,"id":"508","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"508"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00000508","sets":["21:24:31","9:10"]},"author_link":["67"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-12-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"37","bibliographicPageStart":"21","bibliographicVolumeNumber":"30","bibliographic_titles":[{"bibliographic_title":"福祉社会学部論集"}]}]},"item_10_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ヨシダ, ハルオ"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_10_description_14":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"今日、製品・サービスのマーケティングにおいては顧客志向が重視されている。コトラーらによってそれは当然のことのように考えられてきた。しかし、日本における観光マーケティングについても同じことがいえるだろうか。観光マーケティングでは、スモール・ツーリズムを目指すのか、マス・ツーリズムを目指すのかという意思決定が先になされねばならない。市場細分化はそれからのことである。湯布院(現：由布市）では、ヨーロッパ視察に出かけた３人が温泉地におけるスモール・ツーリズムのあり方を学んできた。地域にあるもので顧客に満足してもらう。単純に顧客の願望を次々に叶えるという方向には向かわなかった。人気の出た湯布院は結果としてマス・ツーリズムに見舞われることになったが、その出発点で強く意識されたのはスモール・ツーリズムだった。エコツーリズムやグリーン・ツーリズムではこうしたことを意識すべきである。","subitem_description_type":"Abstract"},{"subitem_description":"Two works of \"The Experience Economy\" and \"Experiential Marketing\" were published in America in the year 1999, and Japanese translations of them were published next year. They were opposed to the usual theory of marketing; the functional features and benefits have a first importance. Pine and Gilmore produced the concept of \"experience economy\" from the aspect of the evolution of economic system. Meanwhile Schmitt made much of experience as means of marketing. Generally speaking, since old times travelers had found the value during their travel, for example, beautiful scenery, a famous picture, and so on. Also participants in masstour may have felt the value of the conversation with a fellow traveler, a tour conductor and a local guide. Therefore we should make much of experience in the field of tourism marketing.","subitem_description_type":"Abstract"}]},"item_10_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_10_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学福祉社会学部"}]},"item_10_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13466321","subitem_source_identifier_type":"ISSN"}]},"item_10_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11572329","subitem_source_identifier_type":"NCID"}]},"item_10_text_15":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"1220919 bytes"}]},"item_10_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_10_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_10_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_10_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_10_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"吉田, 春生"},{"creatorName":"Yoshida, Haruo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-10-17"}],"displaytype":"detail","filename":"13466321_v30_3_Yoshida_2.pdf","filesize":[{"value":"1.2 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"13466321_v30_3_Yoshida_2.pdf","url":"https://iuk-repo.repo.nii.ac.jp/record/508/files/13466321_v30_3_Yoshida_2.pdf"},"version_id":"d68f4ac7-86b7-45ad-8ca1-66bbf0a2da58"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"観光マーケティング、どこから始めるか","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"観光マーケティング、どこから始めるか"},{"subitem_title":"The Starting Point of Tourism Marketing","subitem_title_language":"en"}]},"item_type_id":"10","owner":"2","path":["10","31"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-08-02"},"publish_date":"2018-08-02","publish_status":"0","recid":"508","relation_version_is_last":true,"title":["観光マーケティング、どこから始めるか"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-05-15T14:58:40.307036+00:00"}