{"created":"2023-05-15T14:24:50.900839+00:00","id":507,"links":{},"metadata":{"_buckets":{"deposit":"e06684a4-875c-451b-86bf-d75116a4f2d2"},"_deposit":{"created_by":2,"id":"507","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"507"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00000507","sets":["21:24:31","9:10"]},"author_link":["67"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-12-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"3","bibliographicPageEnd":"19","bibliographicPageStart":"1","bibliographicVolumeNumber":"30","bibliographic_titles":[{"bibliographic_title":"福祉社会学部論集"}]}]},"item_10_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ヨシダ, ハルオ"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_10_description_14":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"1999年に２冊の本(『経験経済』と『経験価値マーケティング』)がアメリカで刊行され、それらはともに2000年には日本で翻訳書が発行された。それらは従来の伝統的マーケティング理論における機能的特性と便益を重視する方法に対抗するものだった。シュミットは経済システムの進化という観点から経験経済という概念を創出し、パインとギルモアはマーケティングの手法として経験を重視した。一般的にいえば、古くから人々は旅において美しい景色､絵画や建築､料理など経験価値を見出してきた。また、マス・ツーリズムにおいても同行者との歓談、添乗員やガイドとの交流において経験価値は生まれていた。それ故、観光マーケティングにおいても、観光形態・旅行形態など独自の細分化手法において経験価値を分析することが必要となっている。","subitem_description_type":"Abstract"},{"subitem_description":"Two works of \"The Experience Economy\" and \"Experiential Marketing\" were published in America in the year 1999, and Japanese translations of them were published next year. They were opposed to the usual theory of marketing; the functional features and benefits have a first importance. Pine and Gilmore produced the concept of \"experience economy\" from the aspect of the evolution of economic system. Meanwhile Schmitt made much of experience as means of marketing. Generally speaking, since old times travelers had found the value during their travel, for example, beautiful scenery, a famous picture, and so on. Also participants in masstour may have felt the value of the conversation with a fellow traveler, a tour conductor and a local guide. Therefore we should make much of experience in the field of tourism marketing.","subitem_description_type":"Abstract"}]},"item_10_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_10_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学福祉社会学部"}]},"item_10_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13466321","subitem_source_identifier_type":"ISSN"}]},"item_10_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11572329","subitem_source_identifier_type":"NCID"}]},"item_10_text_15":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"1331213 bytes"}]},"item_10_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_10_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_10_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_10_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_10_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"吉田, 春生"},{"creatorName":"Yoshida, Haruo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-10-17"}],"displaytype":"detail","filename":"13466321_v30_3_Yoshida_1.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"13466321_v30_3_Yoshida_1.pdf","url":"https://iuk-repo.repo.nii.ac.jp/record/507/files/13466321_v30_3_Yoshida_1.pdf"},"version_id":"a5261f7f-d797-457c-8ce8-0ca184cfa66d"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"観光マーケティングと経験経済・経験価値","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"観光マーケティングと経験経済・経験価値"},{"subitem_title":"Tourism Marketing and Experience Economy ・ Experiential Marketing","subitem_title_language":"en"}]},"item_type_id":"10","owner":"2","path":["10","31"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-08-02"},"publish_date":"2018-08-02","publish_status":"0","recid":"507","relation_version_is_last":true,"title":["観光マーケティングと経験経済・経験価値"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-05-15T14:58:38.820246+00:00"}