{"created":"2023-05-15T14:24:50.810558+00:00","id":505,"links":{},"metadata":{"_buckets":{"deposit":"5c9dbbc9-8f77-4958-bc24-c6d83f925bb3"},"_deposit":{"created_by":2,"id":"505","owners":[2],"pid":{"revision_id":0,"type":"depid","value":"505"},"status":"published"},"_oai":{"id":"oai:iuk-repo.repo.nii.ac.jp:00000505","sets":["21:24:30","9:10"]},"author_link":["67"],"item_10_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"13","bibliographicPageStart":"1","bibliographicVolumeNumber":"30","bibliographic_titles":[{"bibliographic_title":"福祉社会学部論集"}]}]},"item_10_creator_2":{"attribute_name":"著者(ヨミ)","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"ヨシダ, ハルオ"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_10_description_14":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10_description_43":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"論文(Article)","subitem_description_type":"Other"}]},"item_10_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"和文抄録:フイリップ・コトラーはマーケティング研究の第一人者であり、『マーケティ\nング・マネジメント』など、現在なお読み継がれている。コトラーはマーケティング概念\nの拡張をしたことでも業績を残しており、『ホスピタリテイと観光のマーケティング』は\nその代表作である。しかし、私たち日本人はそこに違和感を抱く。その大きな理由は、\n日本では観光ビジネスにおいて旅行会社が果たす役割が非常に大きいのであるが、コト\nラーの著書では、アメリカの現状に合わせてホテルの役割を重視して記述がなされてい\nるからである。また、旅行形態や観光形態に関して細分化の作業が十分ではない。こう\nした点から、日本における観光マーケティング原理確立のためには、コトラー理論の検\n証が必要である。","subitem_description_type":"Other"},{"subitem_description":"Philip Kotler is considered to be one of the greatest in the field of study for marketing. His work\n\"Marketing Management\" is a monumental one in that field. He also broadened the concept of\nmarketing. For example, \"Marketing for Hospitality&Tourism\" was published on tourism. But\ncan we Japanese consent to the effectiveness of his theory in Japan? In his work the importance\nof hotel is emphasized, but on the other side, there are few references on travel agency. It is\nprobably suited to the actual condition in USA. In Japan travel agency plays an important role in\ntourism business. Segmentation about style of tour or sightseeing must be investigated in Japan.","subitem_description_type":"Other"}]},"item_10_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"鹿児島国際大学福祉社会学部"}]},"item_10_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13466321","subitem_source_identifier_type":"ISSN"}]},"item_10_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11572329","subitem_source_identifier_type":"NCID"}]},"item_10_text_15":{"attribute_name":"形態","attribute_value_mlt":[{"subitem_text_value":"912040 bytes"}]},"item_10_text_44":{"attribute_name":"資源タイプ・ローカル","attribute_value_mlt":[{"subitem_text_value":"紀要論文"}]},"item_10_text_45":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_10_text_46":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_10_text_47":{"attribute_name":"資源タイプ・ローカル表示コード","attribute_value_mlt":[{"subitem_text_value":"02"}]},"item_10_version_type_16":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"吉田, 春生"},{"creatorName":"Yoshida, Haruo","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"67","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-10-17"}],"displaytype":"detail","filename":"13466321_v30_2_Yoshida.pdf","filesize":[{"value":"912.0 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"13466321_v30_2_Yoshida.pdf","url":"https://iuk-repo.repo.nii.ac.jp/record/505/files/13466321_v30_2_Yoshida.pdf"},"version_id":"1a5e0e3d-6d66-4034-ac9c-ba9f5ac59901"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"観光マーケティングへ向けて : コトラーはなぜ有効でないのか","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"観光マーケティングへ向けて : コトラーはなぜ有効でないのか"},{"subitem_title":"Toward Marketing For Tourism","subitem_title_language":"en"}]},"item_type_id":"10","owner":"2","path":["10","30"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-08-02"},"publish_date":"2018-08-02","publish_status":"0","recid":"505","relation_version_is_last":true,"title":["観光マーケティングへ向けて : コトラーはなぜ有効でないのか"],"weko_creator_id":"2","weko_shared_id":2},"updated":"2023-05-15T14:58:19.702461+00:00"}